For more information on Social Media call us now on: 0115 7838947
Social media is a new platform for advertising your products and services and reaching your target market in a proactive way. For many social media isn't just another marketing tool; it's a whole different experience all together. And the fact that there are over 2 billion active users of social media globally means that it can't be ignored.
Social Media marketing has taken time to develop as the various platforms have grown in popularity and we the end users have become more accustomed to seeing adverts and commercial messages on our Facebook pages and Twitter Feeds. The main platform for business was LinkedIn but as with all things eventually they have to pay their way and Facebook and Twitter became more and more commercial. Then businesses started using Instagram and YouTube and before you know it we have a rather large choice of platforms in which to promote your business, all of which with their own unique merits.
The only issue with marketing on social media effectively is that it really needs to be interesting and relevant to the viewer, therefore making it actually quite hard to do well. Also you have to be very focussed with social media and look quite dispassionately at what you are hoping to achieve by placing your company on these platforms and will it work for you and be a positive use of your time and energy.
There are many reasons to use Social Media for your business and some of the main benefits are;
Instant exposure to a large and ever growing audience.
Improved Inbound Links to your web site thereby helping the SEO and rankings.
Building a following for your products and services amongst new and existing customers.
Reaching an audience which might not have searched out your products or web site.
Low costs involved in setting up and operating your business profiles.
Paid for and natural growth of your business presence to reach a wider audience
We can help our customers get up and running on the main social media platforms and help them to use their social media to promote their businesses and their web sites.
SOCIAL MEDIA MANAGEMENT AND MARKETING
As a specialist social media agency, we help B2B, B2C and e-commerce businesses of all sizes with their social media needs and requirements. This includes researching your target market, creating and distributing regular content, managing your reputation, and analysing the performance of your social media strategy...
AUDIENCE RESEARCH AND PLANNING
Before we create a social media strategy to suit your business, we conduct market, competitor and audience research. This allows to see how social media can benefit your business, which platforms you should be using and what sort of content your target market is sharing.
We do this by:
- Identifying your target audience through online market research
- Analysing your competitors' social media presence and tactics
- Conducting research into the content available and needed in your niche
CONTENT CREATION AND SCHEDULING
Using social media as a marketing channel is about much more than just constantly posting sales messages. With daily posts and conversations with your customers, you can begin to provide a bespoke level of customer service.
We help you do this by:
- Creating social media updates for differing target audiences
- Producing infographics and other types of visual content
- Scheduling content so that it reaches your audience at the right time
- Ensuring social traffic to your website converts into leads and sales
Spending hours on the phone calling your customers - especially when they're at work and don't have time to talk can be counter productive. Social media enables your business to have direct, one to one interactions with your customers and prospects without the massive time commitment of speak to each one individually on the phone.
We help manage your customers and reputation by:
- Growing your audience on social media
- Monitoring and responding to customer queries through social media
- Ensuring that our responses adopt your brand's voice
- Directing your customers to the most relevant points of contact