For More Information on PPC (Adwords) Management call us on 0115 752 5056
We are committed to getting your business the results you need, no matter which ads platform you choose Google, Bing or Yahoo. Using our extensive knowledge of PPC, we know exactly how to optimise your ad campaign to get the click trough's and conversions that matter. We are very experienced Pay Per Click marketing and are constantly coming up with ways to expand on our techniques and give you the best service possible.
To establish and run a successful, affordable and targeted PPC campaign our process has three key parts:
1) Campaign Analysis
As soon as we have agreed on your keywords and supporting information we can start our analysis of your web site and business, we will research which of your keywords will work best for you in terms of search results, working on longer search phrases to increase the relevancy of searches being carried out, whilst also researching your competitors web sites and Adwords campaigns. We want to make sure you get the best results for your money, you'll feel confident you are only bidding on relevant keyword search phrases at the right price.
2) Campaign Optimisation
Once we have created your campaign, we create your Ad Groups. This is where we sort your keywords into groups of similar themes. These keywords are then duplicated as the two types of keyword match we generally use, exact and phrase matches. We use these two as they tend to generate the largest amounts of Click Throughs. We also write compelling adverts for your campaign that are specific to your company and will lead to the largest amount of conversions possible.
3) Campaign Monitoring
We will monitor your campaign constantly, to see if there are any improvements that could be made to get you a higher Click Through Rate, or save you money. You will receive a monthly update from us so you can also track the progress of your campaign and see the results are coming in.
As well as appearing on Google's search pages, clients have the option of their ads showing on Google's partner networks, which include AOL search, Ask.com, and others. Our customers also have the option of enabling their ads to appear on their 'content network' of hundreds of thousands of websites, such as timesonline.co.uk, vogue.com, and channel4.co.uk. The content network reaches 75% of unique internet users in more than 20 languages and over 100 countries. You can choose these yourself, or let ad targeting do the work for you.
Keyword targeted ads which you can create and manage yourself.
CPC pricing system, so you pay only for the clicks you have received at a price you have pre-set (choose a maximum CPC from £0.01 to £100.00).
Possibilities of multiple ads targeted with one or more keywords.
A Daily budget that you set, starting from £0.01.
Ad scheduling and Geographical Targeting: run your ads on the days and hours you want to the towns, counties or countries you want.
Online account performance reports 24/7. Additional network of sites and products for increasing advertising exposure.
One of the real benefits of Pay Per Click is that it can be used to give a temporary boost to a web site, bridging the gap between web site design more long term SEO results. Google Adwords are often used to launch new web sites with almost immediate results, making it a great way to get your business off the ground quickly and easily.