For more information on Email Marketing call us on 0115 752 5056
Email Marketing can be a very rewarding method of marketing, companies use it many different ways from breaking into new markets to keeping in touch with existing clients. It has the potential to reach a very large audience quickly and directly and can provide a very quick boost to your marketing.
Depending on the amount of involvement our clients wish to have in the project, we can go anywhere from a fully managed email campaign where source the data design the email and monitor the results through to a much simpler project where we may supply software for gaining email databases and renting email servers from which to send their email marketing.
Each project is very different and has its own requirements, the only way to find the best solution for you is to asses at the main factors for consideration which are;
- Have you ever done email marketing before?
- What type of project are you considering, mass email or emailing to your own data?
- What are you looking to promote or sell?
- Who and where are your target audience?
- Do you have an email database?
- How many emails do you want to send?
- Do you have a web site to direct people to or do you want to use gateway pages?
- What type of reporting are you looking for?
By establishing answers to these simple question we will be able to guide you toward a successful email marketing campaign, offering you as much hands on involvement as you want.
The main stages of any email marketing campaign are;
Gathering or Acquiring an Email Database
We often assist our customers in sourcing the right contact email database for their campaign, whether it be through building a list over a period of time or buying an email list, we also have software which can obtain email addresses in the public arena.
Creating an Email
We design eye catching emails which get the point across to the viewer quickly, whilst keeping with the design guidance from our clients we know what works and we put our experience into practice to produce clean, clear and effective email which will get results.
There are a number of solutions to sending emails, some with reporting and some which handle higher volumes of emails being sent faster. From using third party services like Mailchimp to renting dedicated email servers.
The components that go to make a successful email marketing campaign never vary, good data is where it all starts making sure the people who are receiving your emails are your target audience. The response rates you will see are totally dependant on the first and most important factor, some companies take the approach that they will send more emails to make up for the lack of accuracy, which can also work but can also create negative response so this must always be kept in mind.
Fully managed email campaigns take this issue away from you giving you the reassurance that comes from passing the responsibility to professionals who know what they are doing. We can provide turnkey solutions that manage every aspect of the email marketing campaign, leaving you free to manage your business and handle the incoming responses.
We also help our clients by providing assistance only where necessary in any of the following areas:
- Data Sourcing
- Software Supply
- Email Design and Hosting
- Data Handling and Cleansing
- Email Marketing Server Rental
- Sending Email Using Third Party Services
- Email Tracking
- Gateway Landing Pages (Design and Hosting)
- Response Handling
Email Databases can be built over time using different marketing techniques or can simply be bought through numerous different sources, Uou can also use software to harvest target email databases, which is the quickest and cheapest method but not permitted in certain territories. By speaking to us we can advise you on the best way to get the data you need to create a successful email marketing campaign.
Designing clean bright easy to understand emails with a straight forward interesting message is not as easy as it sounds, but it is what is required in order to have a successful campaign. We help our clients by guiding them with the content of their emails and putting it into a design that catches the eye and generates a result. Most emails are designed in html with the images being hosted remotely, however sometimes a simple text email can achieve better results so contact us now to discuss the various options available.
Depending on the type of data you have, you may be able to use a third party email sending service such as Mailchimp, they will achieve a high sending rate for your email and report on the results, the only issue with this type of email sending is that it can be very costly if you have a large email database. If you have a large email database then email server rental is usually the best way to go, we can help source and set up an email server for you and either send the emails on your behalf or step back and let you run your own campaign and send as many emails as you like for one monthly fee.