For more information on Internet Marketing call us on: (0115) 752 5056
The key to any marketing is identifying and reaching your target audience. Obviously the first step in that process is developing an online presence which is usually done by building a web site to show off you products and services. Following on from there ongoing marketing in the form of SEO is required to develop the presence in the search engine making your web site easily found by potential customers.
We have developed skills in many forms of online marketing to support and meet our customers needs. We first began doing Email Marketing for our clients over 10 years ago when business to business email marketing was still very new. There are many forms of internet marketing currently available but we focus on three main types.
Targeted Internet Marketing
The three main types of internet marketing we concentrate on are;
Pay Per Click Advertising on the Search Engines
We help our clients build online advertising campaigns in Google Adwords and Bing Ads. By doing the correct keyword research and then finding the target search phrases our clients would like to be found on in the search engines we can help to build n advertising campaign that is capable of seeing instant results. (For more information...)
Social Media Profiles
We help establish and build active social media profiles in Facebook, Twitter, YouTube, Instagram and LinkedIn. By building social media profiles we can reach a target audience before they make actually seek out our clients services in the search engines. It can have a significant reach and be exposed to a massive audience if done correctly. it is more proactive than most other marketing and can sometimes see fast results. (For more information...)
We carry out email marketing for our clients which is usually business to business marketing, by either building a marketing list or acquiring one we are able to reach target audiences very quickly with often drastic results. Email marketing can simple be a one off campaign or a repetitive almost newsletter form of contact, usually used to drive traffic to a web site quickly and cheaply. (For more information...)
Deciding upon which form of internet marketing may be help your business can only usually be done when considering the budget involved in carry out the marketing.
Google Adwords / Bing Ads
Pay Per Click advertising by its nature carries an ongoing cost, for as long as you wish to carry on receiving viewers to your web site and hopefully in turn new customers to your business. Its main benefits are that it is quick and easy to control, you can start and stop campaigns literally whenever you choose. You can also be very targeted with your choice of search phrases, bid values and the landing pages in your website that the adverts point to, hopefully thereby attracting the right kind of person and increasing your return on investment. It is a very quick way to reach a large volume of potential customers.More Information
Facebook / Twitter etc.
A massive advantage to Social Media is that it is free to set up, it is however far more time consuming than other forms of marketing. Fast results may not be seen quickly but once the business profiles have grown on social media they can have many positive results. Not only in instant viewers for new content but on the overall rankings of your web site. Social Media is often done in support of a clients SEO but it can also be used as an advertising vehicle in much the same way as pay per click advertising. It is often a cheaper way to gain exposure but with different returns on investment to Pay Per Click on Google Adwords.More Information
Business Email Marketing
Email Marketing is very different to most other forms of Internet Marketing in that it can reach its audience very quickly and somewhat cheaply, but often the response rates are more comparable to direct mail than pay Per Click Advertising. Not all email campaigns are designed to give an immediate response, some of our clients like to use email marketing in support of their web site such as a regular newsletter. Email Marketing is easily scalable and can reach massive numbers of potential clients thereby compensating for lower response rates, it is very pro active and can be seen as intrusive so extra care should be given to the use of this marketing method.More Information