• Who needs your service?
  Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.
  
  
• Include variations of your keywords
  People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."
  
  
• Avoid wrong keywords
  Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

• HTML Title
• Text of the page
• Meta description
• Meta keywords
• ALT tags
• Comment tags
• URL name

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